SowGrow Marketing Council

What makes marketing content connect—and how do you know it’s working?

In this episode of the SGMC Podcast, we explore AI’s role in content and publishing, practical ways to improve your videos and copy, and why your analytics don’t always tell the same story.

• AI watermarking and human voice: Ryan Williams of websuasion discusses AI watermarking and the risks of publishing raw AI output. His takeaway: bring your own stories, perspective, and speech patterns to your content, and keep people in charge of what gets published.

• Video marketing that goes beyond the hook: Dan Bennett of Hot Sauce Video uses a fishing metaphor to explain the full customer journey—from choosing the right audience and pairing compelling thumbnails with titles to creating clear calls to action and following up with leads.

• Clearer copy and a distinctive brand voice: Judy Harrington of Judi 411 shares how to translate technical language and industry jargon into simple, customer-focused messaging that speaks to real pain points.

• Making sense of GA4 and CRM differences: Sharon Mostyn of Mostyn Marketing Group explores why the numbers don’t always match, including the role of privacy and estimated data, and what marketers should consider when interpreting results and translating for clients.

• AI–publisher partnerships and GEO: Stephanie Richards of SowGrow PR explores paid content partnerships between AI platforms and media publishers, raising a key question for generative engine optimization: could those relationships influence which sources AI cites?

Tune in for practical ways to make your marketing clearer, more engaging, and easier to measure.

Learn more about the SGMC: https://www.sowgrowpr.com/sgmc

How can marketers build greater trust, improve visibility in AI search and prove the value of their work?

In this episode of the SowGrow Marketing Council, five marketing leaders share practical strategies for strengthening brands, creating credible content, improving attribution and communicating marketing’s impact to business leaders.

You’ll hear insights from:

• Kriston Sellier of id8 on treating your business like a franchise, systemizing your processes and using brand consistency to build trust.

• Mickey Mellen on how AI search uses query fan-outs and how marketers can uncover the related searches their businesses need to rank for.

• Brian Jungles on view-through, click-through and match-back attribution, including direct mail case studies producing 3.6x and 14.7x ROAS.

• Carol Morgan on using editorial content, books and podcasts to establish authority, lead industry conversations and create new speaking and media opportunities.

• Justin Rubner on speaking the language of the C-suite, improving leadership alignment, prioritizing customer retention and building strong GEO and AEO strategies without contributing to a sea of AI sameness.

• Stephanie Richards on the rise of AI watermarking for AI-generated content and how marketers need to adapt their workflows to protect their clients' reputation. In short, honesty is the best policy.

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In this session of the SowGrow Marketing Council, our experts discuss tools for keeping up with AI, B2B account forensics, direct mail insights, social media strategies and AI visibility trends.

Experts include Mickey Mellen, GreenMellen, Rick Reynolds, AskForensics, Brian Jungles, City Publications Atlanta, Sarah Stewart, SowGrow PR, and Stephanie Richards, SowGrow PR. 

Learn more about the SGMC: https://www.sowgrowpr.com/sgmc

In this episode of the SowGrow Marketing Council, experts discuss audience insights for AI-generated content, the power of nostalgia and human connection in the AI-era, pricing insights and more. Experts include April Arrglington from ARchimeral Inc., Billy Mitchell from STOUT Creative, Susan Gold from Susan Gold Coaching, and Sherry Wheat from TeleSales. 

Learn more about the SowGrow Marketing Council: www.sowgrowpr.com/sgmc

In this episode, experts share tips on branding workflows, direct mail campaigns and how AI is impacting email marketing and public relations. Speakers include Kriston Sellier, CEO of id8; Stephanie Richards, founder of SowGrow PR; Yanna-Torry Aspraki, founder of Review My Emails; and Brian Jungles, owner of City Publications.

Learn more about the SowGrow Marketing Council: www.sowgrowpr.com/sgmc

In this episode of the SowGrow Marketing Council, experts discuss SEO + AEO tactics that win and convert prospects, key settings in your LLM, building apps with Lovable, the future of outbound sales, and how to generate BIG IDEAS before refining them with AI.

Learn more about the SGMC at www.sowgrowpr.com/sgmc

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In this episode of the SowGrow Marketing Council, experts discuss finding your best clients, branding for trade shows, video marketing for leadership, GA4 settings to track SEO and AIO performance, and how public relations influences AIO.

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations

On this episode of the SowGrow Marketing Council Podcast, council members tackle the latest shifts in marketing—from AI search visibility and changing email algorithms to perception-driven branding and legal essentials for business owners. Also, how strong SEO strategies benefit your AEO strategy, and are pay-per-click ads still effective?

 

Special thanks to our speakers: Richard Rimer (Offit Kurman), Kriston Sellier (id8), Billy Mitchell (STOUT Creative), Yanna-Torry Aspraki (Review My Emails), Stephanie Richards (SowGrow PR), and Ryan Williams (websuasion).

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In this episode of the SowGrow Marketing Council experts share tips on leveraging schema data to improve AI-search results, tips to improve marketing and sales conversion rates, best ways to use AI in marketing strategy, helping clients navigate a soft-sales market, the latest in telesales, and more.

Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: / @sowgrow-public-relations

In this episode of the SowGrow Marketing Council, experts discuss ways they are using AI to enhance content strategy, the importance of leading with a hook in content marketing, networking tips, reading recommendations and more. 

Experts include Stephanie Richards, SowGrow PR; Dan Bennett, Hot Sauce Video; Jeff Haws, Hustle Double; Susan Gold, Susan Gold Coaching; and Mickey Mellen, GreenMellen Media. 

Learn more about the SGMC at www.sowgrowpr.com/marketing-council.

LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations